Code of Ethics of Edu Naturalis

Edu Naturalis is an educational and social initiative that works at the intersection between nature, territory, education and a dignified life. This Code of Ethics explains the place we work from, how we make decisions and what we expect from those who decide to collaborate, work or walk together with this project.

Where we work from

We believe that the ecological and social crisis cannot be tackled with quick fixes or simplified narratives. We work from respect, the long term and shared responsibility, recognising that real change is complex and not linear.
Edu Naturalis understands its work as part of an ethical and educational movement that seeks to rebuild links between people, territories and daily decisions, without promises of salvation or universal solutions.

About the planet and ecosystems

Edu Naturalis recognises the planet and ecosystems as subjects of care, not as resources or scenarios. Our work seeks to respect the complexity of living systems, avoid simplified solutions and acknowledge that not everything can or should be controlled.
Sustainability, for us, is not a label, but an ongoing practice of attention, boundaries, and responsibility.

What guides our decisions

All Edu Naturalis’ actions are guided by the following principles:
• Dignity is above impact.
• Relationships matter more than visible results.
• Processes are more important than promises.
• Transparency is worth more than the perfect narrative.
• Time and care prevail over urgency.

These principles guide both our initiatives and our collaborations.

On communities and territories

We do not speak on behalf of communities or use their reality as a communication resource. We respect local knowledge, their own rhythms and the right not to be visible. We recognise that not every transformation needs to be shown to be legitimate.
Working from respect also implies naming clear limits. Edu Naturalis does not promise comprehensive solutions or protection against structural risks, nor does it replace community networks, local organisations or justice systems. Establishing these limits is part of caring for and respecting the people and communities with whom we interact.

About producers

We recognise producers as agents with their own knowledge and decision-making capacity. We avoid simplifying production processes, reducing them to success stories or using them as a commercial guarantee.

On education, consumption and participation

We do not blame people or moralise individual decisions. We invite reflection, not obedience. We offer tools and resources without guaranteed promises, understanding that each context is different.

About testimonies and stories

Testimonials do not exist to validate consumption decisions or to demonstrate impact in isolation. When they are shared, they do so with context, care, and respect for people’s agency. Trust is built primarily through clear processes and honest relationships.

About consent

Nothing is shared without free, informed and reversible consent. Participating never implies appearing publicly. Saying no has no consequences. Consent is understood as a continuous process, not as a formality.

About communication

We reject empty marketing, the instrumentalisation of pain, the use of poverty as an emotional hook and inflated promises. We prefer sober, honest and sometimes uncomfortable communication, which reflects the complexity of reality.

On the use of artificial intelligence

Edu Naturalis uses digital tools, including artificial intelligence, solely as support. We do not use them to simulate people, communities, stories, or impacts that do not exist, or to emotionally manipulate other people.
We believe that technology should be at the service of human judgment, material truth and real relationships, not replace them.

Results, people and shared responsibility

Edu Naturalis exists because we believe that change is possible and necessary. Our purpose is not only to avoid harm, but to contribute in a responsible and situated way to processes of social, ecological and educational change, including the strengthening of the social fabric, trust and dignity of the people involved.
These changes are not understood as guaranteed results or immediate impacts, but as collective, open and shared processes, which require time, care and co-responsibility.
Those who decide to collaborate, work with or for Edu Naturalis, undertake to respect this ethical framework and to align their participation with these principles.

Transparency and limits

We explain how we work, how we make decisions and what our limits are. We recognise that not everything needs to be visible to be ethical and that learning, reviewing, and correcting is part of the process.

Care, limits and no harm

Edu Naturalis recognises that there are contexts where violence, abuse, coercion or risk form part of everyday reality. These situations are complex and shaped by structural inequalities, power imbalances and specific local conditions. Edu Naturalis does not tolerate violence or any form of violation of human dignity.

At the same time, it recognises that acting hastily, without context or without the informed consent of the affected person, can increase harm or place people at greater risk. For this reason, Edu Naturalis does not promise to intervene or report automatically, nor does it replace institutions or mechanisms specifically designed to address such situations.

All decisions are guided by the principle of non-harm and prioritise the safety, dignity, autonomy and expressed wishes of the people involved over any institutional action, public visibility or project interest. When it is ethically appropriate and safe to do so, Edu Naturalis will share general information and direct people towards specialised organisations or appropriate support mechanisms, always respecting context and individual decisions.

A project under construction

Edu Naturalis is not a closed or perfect project. It is a living process that can grow, transform or change shape. This Code exists to ensure that any evolution is sustained by ethical relationships, mutual care and shared responsibility.

Last updated: 27 January 2026

For a fairer future — protecting nature •  Empowering women •  Supporting producers• Inspiring mindful living